New Pearl Ceramics Group

18 Taobo Blvd, Chancheng District, Foshan, Guangdong Province, China, 528019 +86-13392221166 [email protected]

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Newpearl Group: Leading in Ceramics

Founded in 1993, Newpearl Group, led by Chairman Mr. Ye Delin, has grown into a large building material enterprise group. It integrates design, R&D, manufacturing, sales, and services. Its ceramics are widely used for architectural decoration.

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32 +

year of experience

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Create the Most Secure Product Delivery System in the Industry

  • 1.Production System
  • 2.CLogistics System
  • 3.Processing System
  • 4.Paving System
  • 5.Service System

OUR STORY

Newpearl Group: A Journey of Innovation and Excellence Since 1993.

Founded by Mr. Delin Ye in 1993, Newpearl Group debuted with the Pearl High-Level Decoration Tile Factory, guided by the vision of "first-rate enterprise, first-rate products." Its breakthrough came with Guanzhu-brand salt-and-pepper tiles, whose high quality disrupted Foshan’s tile market. In 1995, the brand earned national acclaim when its porcelain tiles were certified a National Grade New Product. By 1998, with two factories and a ¥300 million annual output, Newpearl became Nanzhuang Town’s top-performing enterprise. A pivotal transformation that year fueled expansion, followed by a 1999 industry first: adopting "6S" management and securing ISO9001:2000 certification for global quality standards. In 2000, the "big fish eats small fish" and multi-brand strategy drove growth through factory acquisitions. By 2002, Newpearl operated four facilities, sold 35 million sq.m. of tiles yearly, and employed 3,000+ staff, solidifying its status as a leading ceramic manufacturer.
Newpearl Group: A Journey of Innovation and Excellence Since 1993.
Newpearl Group: Decades of Innovation (2004–2022)

Newpearl Group: Decades of Innovation (2004–2022)

In 2004, Newpearl became China’s first 3C-certified ceramic enterprise, elevating industry quality standards. By 2006, its Louismodern and Huiwanjia showrooms pioneered experience-driven scene marketing, reshaping retail norms. The 2008 Jianaxi base solidified its global dominance: 60+ production lines, 200M+ sq.m. annual capacity, and the title of world’s largest home-building materials manufacturer. The 2009 launch of Pearl Jade patented tiles further pushed design innovation. In 2015, the brand made its international debut at Italy’s CERSAlE via SUMMIT, marking a leap into global markets. Two years later, it revolutionized product functionality with 1,600×3,200×4.5mm ultra-thin slabs—China’s largest and thinnest mass-produced tiles. The 2018 "Brand + Internet" new retail model ("Pearl Home") integrated design, sales, and production for data-driven efficiency. By 2020, NEWPEARL SLAB targeted high-end customization, offering full-cycle solutions for residential and luxury sectors. In 2022, the group aimed for ¥10B sales through green intelligent manufacturing, striving to build a century-old enterprise rooted in innovation and sustainability.

CASE

Application Case

Newpearl's Four Green Building Materials Bases: Smart Production Network

Newpearl's Four Green Building Materials Bases: Smart Production Network

Currently, Newpearl has established four modern and efficient green building materials R&D and manufacturing bases in Foshan and Zhaoqing (Guangdong), Gao’an (Jiangxi), and Huanggang’s Xishui County (Hubei). Collectively covering over 7,000 mu (approximately 4.67 km²), these bases integrate research, development, production, and innovation. Equipped with over 50 automated intelligent production lines, the group’s annual production capacity exceeds 200 million square meters, showcasing robust manufacturing capabilities. The Zhaoqing and Jiangxi Gao’an bases serve as key production hubs in South and East China, while the Hubei Xishui base reaches the Central China market. These strategically positioned industrial parks not only achieve scale effects in green building materials production but also drive regional economic development and industrial upgrading through technological innovation and smart manufacturing.

Service System

New retail operation system “Pearl Home World” Focusing on consumers, from terminal sales operation to dealer store management, and combined with the group’s ERP system interworking – Pearl Home World project create a “brand + Internet” big data closed loop, vigorously promote the pace of enterprise information transformation and data intelligent production scheduling, and help enterprises and dealers reduce costs and increase efficiency.

New Pearl Ceramics Group
Create a Secure Marble Slabs Delivery system and Get Through the Last Kilometer of the Service System

Create a Secure Marble Slabs Delivery system and Get Through the Last Kilometer of the Service System

Pearl Scientific Architecture - Newpearl Group Marble slab professional delivery system, is Newpeal group’s continuous exploration of the group’s “product + service + digitization” operation mode, the System represents a landmark initiative to empower dealers (operators) and drive business upgrading. Rooted in deep market insights, this system focuses on end-to-end solutions for marble slab products, covering the entire lifecycle from application design to customized processing, paving implementation, and resource integration. To addressing long-standing challenges in the terminal sales and service ecosystem,the system establishes a closed-loop service model. For consumers, this translates to transparent, worry-free project delivery, with standardized quality assurance and post-installation support. For dealers, the system offers operational synergies: centralized resource pools reduce procurement costs, while data-driven demand forecasting enhances inventory efficiency. Form an ecological layout of “delivery +” industry, reassure consumers, make dealers and enterprises (brands) more confident.

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